80,000 INSTAGRAM FOLLOWERS & 6% ENGAGEMENT RATE

How we helped a UK fashion watch brand build a thriving social presence through organic and paid social strategies.

Services Provided

• Organic Social
• Paid Social

Key Achievements

• Instagram followers grew to 80,000+
• Monthly engagement rate reached 6% (above the industry average of 1-3%)
• Established a strong, highly engaged customer community

CLIENT OVERVIEW

This UK-based fashion watch brand is known for its stylish and high-quality timepieces. When they partnered with us in October 2020, their goal was to establish a strong social media presence, build brand loyalty, and drive consistent sales through organic and paid social strategies.

In a highly competitive fashion accessories market, simply posting content wasn’t enough – they needed a strategic, adaptive approach to stand out and create lasting engagement with their audience.

IMPACT DELIVERED

Since partnering with us, the brand has achieved remarkable growth and engagement:

• Instagram following surged to 80,000+, averaging 1,500 new followers per month – well above the industry benchmark of 300-800.
• Engagement rates reached 6% per month, significantly outperforming the industry average.
• Established a loyal customer community that continues to interact with the brand’s content and campaigns.

Here’s how we made it happen.

OUR APPROACH

Organic Growth & Content Strategy

• Built a consistent content calendar featuring lifestyle imagery, product highlights, and behind-the-scenes content.
• Developed interactive Instagram Stories using polls, Q&As, and limited-time offers to boost engagement.
• Leveraged user-generated content (UGC) and influencer partnerships to build credibility and trust.

Community Engagement & Brand Loyalty

• Implemented active social listening and response management to strengthen relationships with followers.
• Developed a bespoke DM strategy to nurture leads and provide real-time product support.
• Hosted exclusive Instagram Live sessions and giveaways to keep the audience engaged and excited.

Paid Social & Targeted Advertising

• Designed a data-driven paid social strategy to complement organic efforts and attract high-intent customers.
• Utilised retargeting campaigns to convert website visitors into buyers.
• Focused on lookalike audiences based on high-value customers to maximise ad efficiency.

Leveraging Exciting Partnerships & Product Launches

• Promoted collaborations with influencers and fashion brands to expand reach and credibility.
• Created launch campaigns with exclusive previews and countdowns to drive anticipation.
• Ensured paid social reinforced organic launches, amplifying brand visibility and conversion potential.

LOOKING AHEAD

With a thriving Instagram presence and a highly engaged customer base, the brand is now well-positioned for continued success. Moving forward, we’re working on expanding their reach through additional paid media channels, including TikTok and YouTube, to further drive growth and brand awareness.