$10M+ YEARLY REVENUE GENERATED

How we partnered with a leading British health supplement brand to build a high-performance funnel achieving 700% ROAS and driving $10M+ yearly revenue.

Services Provided

Meta Ads, Marketing Strategy, Organic Social, Google Pay Per Click, Graphic Design, Content Creation

Key Achievements

• $120k+ monthly ad spend managed effectively
• 700% average funnel ROAS
• 55% new customer acquisition
• $10M+ yearly funnel revenue generated

CLIENT OVERVIEW

This client is a globally recognized British health supplement brand, known for delivering high-quality products designed to promote longevity, vitality, and overall health. The brand has built a reputation for innovation in the supplement space, leveraging cutting-edge science to offer supplements that meet the needs of a growing wellness-focused audience.

When the client approached us, they were already a successful 7-figure business with a strong affiliate network but faced a challenge: breaking through a revenue ceiling of $1M per month and expanding their market share at scale.

THE CHALLENGE

The goal was clear:

• Rapidly scale revenue beyond the $1M monthly ceiling.
• Expand the user base with an emphasis on new customer acquisition.
• Optimize existing channels while developing new strategies to maintain efficiency and profitability at scale.

This required a data-driven approach to manage high ad spend while delivering consistent returns and building long-term customer value.

RESULTS ACHIEVED

Our partnership delivered industry-leading results:

• $10M+ yearly funnel revenue generated.
• Achieved a 700% ROAS across Meta Ads and Google Pay Per Click campaigns.
• 55% of revenue driven by new customer acquisition, ensuring long-term business growth.
• Efficient management of $120k+ monthly ad spend, with strategic scaling aligned to key performance metrics.

OUR APPROACH

Data-Driven Audience Targeting

We utilized extensive primary data provided by the client to create highly detailed lookalike audiences, identifying the most promising cold audiences for expansion. This allowed us to efficiently target new customers at scale while maintaining strong returns.

Full-Funnel Campaign Development

We built and implemented full-funnel campaigns across Paid Social (Meta Ads) and Google Ads with an aggressive scaling strategy:

• Top-of-Funnel (TOF): Introduced the brand to new audiences with education-led and conversion-focused ad creatives.
• Middle-of-Funnel (MOF): Engaged warm audiences through retargeting strategies and tailored messaging.
• Bottom-of-Funnel (BOF): Optimized conversion campaigns to drive high-value purchases efficiently.

To ensure performance consistency, we set weekly KPIs across key metrics, including:

• nCAC (new customer acquisition cost)
• ROAS (return on ad spend)
• eROAS (effective ROAS across channels)

Conversion and LTV Optimization

We worked to increase website performance and lifetime value:

• Developed a new website optimized for improved conversion rates (CVR).
• Enhanced email marketing automations to nurture customers post-purchase, increasing retention and maximizing LTV.

Organic Media and SEO

In parallel, we added value through:

• Leveraging organic social media and brand collaborations to grow and engage the client’s community.
• SEO optimization to enhance visibility and attract high-intent organic traffic.
• Educational campaigns to position the brand as a trusted authority in the health supplement space.

SCALABILITY AND FUTURE OUTLOOK

The success of this strategy has enabled the client to consistently hit new milestones, including achieving record-breaking performance during Black Friday. By blending aggressive scaling strategies with long-term customer value initiatives, the brand continues to go from strength to strength, maintaining its market leadership and delivering sustained growth.