D2C SCALED FROM £20k to £400k+ YEARLY REVENUE

Thursday, February 20, 2025

How we helped Beech’s Fine Chocolates scale their D2C over 2000% using a cross-funnel Meta and Google Strategy

Services Provided

Meta Ads
Google Ads
Creative Strategy

Key Achievements

Average ROAS: 450%
Site Revenue Increase: Over 2000%

Client Background

Beech’s Fine Chocolates, established in 1920 in Preston, Lancashire, is a family-owned British chocolate manufacturer renowned for its traditional confectionery. With a commitment to quality, they use only Fairtrade cocoa and natural ingredients, producing a range of gluten-free and vegan-friendly chocolates. Their offerings include classic fondant creams, chocolate brazils, ginger, mints, and truffles, all crafted with time-honoured recipes.

Challenges and Goals

Beech’s Fine Chocolates sought to establish and scale the Direct-to-Consumer (D2C) segment of their business profitably. Partnering with Alphageek, they aimed to set and achieve bottom-line ROAS goals across Meta and Google advertising platforms. The objective was to create a sustainable and scalable D2C revenue stream that aligns with their brand’s legacy and quality standards.

Strategies and Execution

Cross-Platform Advertising Strategy:
- Meta Ads: Developed targeted campaigns focusing on brand storytelling and product highlights to engage potential customers.
- Google Ads: Implemented search and shopping ads to capture high-intent consumers actively seeking premium chocolates.
Creative Content Development:
- Crafted visually appealing and informative content that reflects Beech’s heritage and product quality, resonating with both new and existing audiences.
Performance Monitoring and Optimization:
- Established a robust analytics framework to track key performance indicators, allowing for data-driven decisions and continuous campaign refinement.
Collaborative Goal Setting:
- Worked closely with Beech’s leadership to set annual D2C growth targets, aligning marketing strategies with overarching business objectives.

Scalability and Future Outlook

Building on the success achieved in 2024, Beech’s Fine Chocolates plans to further scale their D2C operations in 2025. With a solid foundation and a proven marketing strategy, the focus will be on expanding product lines, exploring new markets, and enhancing customer retention initiatives to sustain and accelerate growth.