£3.5M+ GENERATED AT OVER 1000% ROAS

How we helped a leading performance sportswear brand build a cross-platform funnel across Google and Meta, consistently achieving over 1000% ROAS.

Services Provided

Meta Ads, Marketing Strategy, Google Ads

Key Achievements

• 1570% average ROAS on Meta Ads
• 970% average ROAS on Google Ads
• £3.5M+ in ad revenue generated

CLIENT OVERVIEW

This client is a premium British sportswear and triathlon brand renowned for its commitment to innovation, quality, and speed. Specializing in wetsuits, performance apparel, and accessories, the brand is trusted by elite athletes worldwide. Built on the pursuit of speed and efficiency, they needed a digital strategy to match their relentless focus on excellence.

The goal was to create scalable, high-performing funnels across Google and Meta platforms to drive consistent, profitable growth.

THE CHALLENGE

Despite their strong reputation and product excellence, the client lacked a robust, scalable paid strategy to drive growth. They needed:

1. Cross-platform funnels that delivered consistent ROAS.
2. A reporting structure to ensure visibility and enable data-driven decision-making.
3. A creative strategy that aligned with Meta best practices for rapid and profitable scaling.

RESULTS ACHIEVED

Our approach delivered outstanding results:

• £3.5M+ in revenue generated through highly efficient ad campaigns.
• An average 1570% ROAS on Meta Ads and 970% ROAS on Google Ads, far exceeding industry benchmarks.
• Scalable, consistent funnels that positioned the brand for sustained growth.

OUR APPROACH

Performance-Focused Reporting Structure

We implemented a comprehensive reporting system to ensure the client had clear visibility into the performance of both Google and Meta campaigns. This enabled fast, data-driven decision-making and gave confidence in scaling investments.

Creative-First Strategy for Meta

A creative-first approach was implemented, focusing on rapid testing and scaling of high-performing ads. This included:

• Lo-Fi content: Authentic, relatable creative to engage audiences effectively.
• Graphic content: Visually compelling ads designed for precision targeting and high conversion rates.

AI-Driven Campaign Implementation

To enable spend agility and maximize efficiency, we rolled out:

• Performance Max (PMax) campaigns on Google Ads to drive targeted reach across search, shopping, and display.
• Advantage+ Shopping Campaigns (ASC+) on Meta to automate audience targeting and optimize performance at scale.

Aggressive Negative Keyword Strategy

On Google, we implemented a robust negative keyword strategy to ensure budgets were spent efficiently, focusing on high-intent, converting audiences while eliminating wasted spend.

SCALABILITY AND FUTURE OUTLOOK

Fresh off a record-breaking Black Friday period, this partnership continues to drive exceptional results. By aligning innovative strategies with the client’s commitment to performance, the brand is well-positioned for further growth in 2024 and beyond.