TRUSTED BY
WHAT'S
COVERED?
Just like your not-as-trusty-as-you-thought car, your ads need regular maintenance checks to ensure they’re running like they should be. Our Paid Ads audits are a full MOT service of your Paid Social channels and/or your Paid Search campaigns. Our Geeks will inspect all your campaigns and let you know how effective they are at achieving your marketing goals, and what you can do to make sure they’re running at full speed.
Just so you know, our audit is designed for companies who are already running ad campaigns. But if you have never ventured into the world of paid marketing before, and are keen to explore, we’d love for you to reach out and see how we can help you! Get in touch here.
Technical Assessment
Is your account structured in a way that allows your campaigns to fly, or is it dragging them down with shackles? We’ll inspect general account health such as tracking and structure. We’ll look to see if your campaigns are correctly optimised for your specific goals and whether you have appropriate marketing funnels to guide each user through a clear customer journey from their first brand touchpoint to that all-important ka-ching.
Content Analysis
We’ll dig through all the content you currently have, analyse best and worst performing content and whether there are any common themes that crop up, such as media types or specific pain points. If you’re sitting on any winning content, we’ll shift your derriere and make sure it’s being held aloft and being shown as much as it should be. After conducting competitor analysis and monitoring current trends, we’ll then suggest any areas that can potentially enhance your ad visibility.
Performance Analysis
What if your product is great, you’ve got engaging content but you’re simply showing it to the wrong people? You need to make sure you’re providing the solution to the people who have the problem that you’re solving. You don’t want to be selling stairs to a bungalow. We’ll review the customer journey and pinpoint the key metrics that indicate how well your campaigns are performing, and if there are any hidden gems.
We’ll translate exactly what the data is saying to you so you can prioritise the strongest performing campaign; allowing them to scale effectively. We’ll provide suggestions to ensure you’re not draining spend on uninterested users and highlight how to be proactive in chasing high performance.
WHO
WE ARE
Alphageek is an ROI-obsessed, ambitious digital marketing agency specialising in data-driven online advertising and web development. We have quickly grown within the Midlands over the last 18 months, because of our commitment to unbeatable quality and 24/7 care.
Our strength centres around our collaborative team. Each member of the Alphageek family brings a unique set of expertise and approach; meaning every campaign is the combination of multiple expert strategies geared for success.
We have big dreams as a geek marketing company and aim to achieve these by continually building our reputation; delivering the best digital marketing service in the Midlands and helping our b2b and eCommerce clients reach, and then surpass their business goals.
AUDITING
PROCESS
Everything you need to know
STEP 1
Discovery Call
This is when we both get to put a face to the brand. We’ll likely start nattering about the weather, sport or what we had for dinner last night (but will definitely avoid politics). Then we’ll swiftly move on to talking about your business and why you want an audit. Don’t worry, it’s not a test or interrogation! This allows us to make sure you can get the best possible value from us. This gives us a chance to understand and uncover if there are issues that we should particularly focus on when we conduct our audit.
We’ll request all the necessary accesses we need to start the audit and get to work.
STEP 2
The Audit
From our discovery call, give us Geeks 5-7 working days to have a deep dive into your business accounts. As a reminder, this is completely free! We’ll create an in-depth report that covers all aspects of your account and score them out of five. We’ll also give you our overall assessment on how effective your current marketing is performing.
STEP 3
The Report
Now is the time we’ll share the lovely report we’ve made for you. It’s a succinct, simple breakdown of our findings and suggestions that we’ll email over. We’re not going to overwhelm you with random marketing B.S. but just the things that matter. And it’s not going to be us trying to be smart-arses and telling you that you’re doing everything wrong. The report is all about uncovering the untapped marketing potential and getting you excited for the next steps of your business. We’re also more than happy to schedule a call with you if you want to discuss the report in more depth!
RESULTS
WE'VE ACHIEVED
For clients just like you
THE BRIEF
HUUB asked us to have a look at the brand’s current search campaigns. They wanted to understand how they could scale their budgets without compromising their efficiency. With their current campaigns, they were achieving a 300% ROAS but wanted to push this to a 600% ROAS.
THE PROJECT
After analysing the account, we found that 97% of their conversions were attributed to branded keywords. There was very minimal keyword optimising, and we noticed the target audiences were limiting the brand’s potential reach, with some potential markets not covered. The structure of the campaigns made it difficult for the brand to capitalise on the great products they were offering.
THE OUTCOME
From the audit we carried out, HUUB allowed us to conduct a complete overhaul of their campaigns, splitting these into product categories and separating out branded keywords into its own campaign. We expanded the types of media content by introducing video adverts into the top funnel campaign. By carrying out forecasts based on past performance, we were able to distribute budget effectively and get the most out of every campaign.
Within the first 12 months since the initial audit, HUUB generated a ROAS of 1200% with a minimal increase in ad spend. They were able to increase their visibility through a structured campaign funnel, which meant they were able to maximise conversions.
Brand
Revenue
563K+
Return on Ad spend
1200x
Platforms
FAQS
We wish we could give you a definite answer to this. While some of our best campaigns for clients have improved performance by over 10 times, we never want to overpromise. What we can promise is you’ll receive expert advice from marketing specialists. And you’re getting it completely free.
It all depends what we’ve found that is holding you back. It could be a quick fix that gives your campaigns an instant load of extra watts (which does happen), but it might be a longer process. Regardless of the time frame, we’ll give you a clear blueprint of what you need to be on the way to get the results you want. And we’re confident in that because that’s what we do for our clients every day.
It’s in our name…We’re geeks! We love solving problems and getting stuck into things that get us scratching our heads, but also licking our lips. Our commitment to quality means that we need to always be challenging ourselves. By tackling new problems, we can gain new learnings and offer more value to our clients.
There’s a lot of agencies out there. We all say we’re transparent. We all say we’re honest. Like us, there are a lot of agencies that are true to their word. But we’re a young agency, only four years old. We’ve already created a resounding reputation based on our expertise that extends over two continents. Our ambition and hunger to grow further is something we don’t believe any other agency can match. We care about your results just as much as you do, which is why we always see ourselves as an extension of your own team.