TIKTOK USED TO DRIVE 855% ROAS

How we helped Tamatanga implement a cross-platform funnel to drive sales across all its locations.

Services Provided

Meta Ads, TikTok Ads, Marketing Strategy, Content, Organic Social

Key Achievements

• 14.1M people reached across platforms
• Over 5,300+ checkouts initiated
• 855% ROAS achieved through a video-first campaign

CLIENT OVERVIEW

Tamatanga is a contemporary Indian restaurant brand renowned for its fresh, bold flavors and vibrant dining experience. With multiple locations in the UK, the brand is a favorite among diners looking for a casual yet high-quality Indian food experience. Tamatanga is celebrated for its focus on authenticity, community, and creativity in its food and branding.

Facing one of its quieter business periods, Tamatanga partnered with Alphageek to develop a comprehensive, cross-platform funnel to drive sales and build momentum during the seasonal lull.

THE CHALLENGE

The goal was to create and execute a large-scale marketing strategy that would:

1. Drive awareness and engagement among Tamatanga’s social-first audience.
2. Convert traffic into bookings and sales across its locations.
3. Maximize ROAS while maintaining a creative, brand-aligned approach to content.

RESULTS ACHIEVED

Our approach delivered outstanding results:

• 14.1M+ people reached through a synchronized cross-platform strategy.
• Over 5,300 checkouts initiated, translating into significant foot traffic and sales.
• 855% ROAS achieved, far exceeding industry benchmarks.

OUR APPROACH

Video-Driven Cross-Platform Funnel

We implemented a large-scale, video-focused funnel designed to engage Tamatanga’s audience and drive meaningful results:

• Short-Form Video Content: Leveraged dynamic, engaging videos across TikTok and Meta to build intent and capture attention.
• Micro-Influencer Collaborations: Collaborated with influencers to combine authenticity with reach, resonating with Tamatanga’s community-focused ethos.

Synchronized Paid and Organic Campaigns

The campaign was seamlessly coordinated across organic social, paid social, and Google Ads to ensure consistent messaging and precision targeting:

• TOF messaging focused on storytelling and branding to build awareness.
• MOF and BOF campaigns transitioned to product- and location-focused content, driving conversions as users moved down the funnel.

TikTok as a TOF Powerhouse

TikTok played a pivotal role in driving top-of-funnel performance:

• Over 900k video views were generated, delivering a CPC 300% below industry averages.
• The integration of paid and organic content maintained a native feel, maximizing engagement and ROI.

Creative and Platform-Specific Content

We blended platform-specific creative content with funnel strategy to maximize reach and engagement while keeping the campaign aligned with Tamatanga’s bold, authentic branding.

SCALABILITY AND FUTURE OUTLOOK

Following this campaign’s success, Tamatanga is looking to deploy this strategy regularly to drive consistent foot traffic to its locations. As the brand prepares to expand with multiple new venues in 2025, this cross-platform approach will play a critical role in supporting growth and maintaining momentum.