1100% ONLINE YOY REVENUE INCREASE DRIVEN

Services Provided

Meta Ads, Marketing Strategy, Google Ads, Email Marketing

Key Achievements

• Google Ads: £105k in revenue driven at a 383% average ROAS
• Google Ads: Year-on-year revenue up 595%
• Google Ads: Conversions up 590% during Black Friday
• Meta Ads: 325% average ROAS

CLIENT OVERVIEW

This client is a rapidly growing D2C consumer goods brand offering high-quality, durable products designed for both function and style. They approached us as they sought to scale their online revenue significantly. With a strong foundation in their industry, they needed a comprehensive marketing strategy to achieve their ambitious growth targets.

RESULTS ACHIEVED

Over the past year, our partnership has delivered exceptional results:

• A 595% year-on-year revenue increase through Google Ads, driven by a high-performing account structure and seasonal sales campaigns.
• 383% ROAS on Google Ads, with a combined total of £105k in revenue generated.
• During Black Friday alone, conversions increased 590%, showcasing the power of a well-coordinated strategy.
• On Meta, we achieved a 325% average ROAS through full-funnel strategies and frequent creative refreshes.

Here’s how we did it.

OUR APPROACH

Building Cross-Platform Full Funnels

We developed comprehensive full-funnel strategies on both Meta and Google, ensuring synergy across platforms. By combining the power of Meta’s ASC+ (Advantage+ Shopping Campaigns) and Google’s PMAX campaigns, we maximized audience reach while driving profitability at scale.

Seasonal Promotions to Drive Revenue Spikes

Seasonal sales campaigns, such as Black Friday, played a pivotal role in generating significant revenue. Using scarcity-driven tactics and urgency-based messaging, we capitalized on peak buying periods to achieve a 590% increase in conversions.

Feedback Loops for Agile Scaling

To ensure we could scale rapidly when ROAS targets were exceeded, we implemented a robust feedback loop with the client. This allowed for real-time adjustments in ad spend and targeting, enabling the client to maximize profitability during high-performance periods.

Creative Innovation and Refreshes

On Meta, we maintained a continual process of creative iteration. Regularly refreshing creatives based on performance insights allowed us to sustain strong engagement and ROAS across campaigns.

SCALABILITY AND FUTURE OUTLOOK

The success of this partnership has set the foundation for continued growth. The client has transitioned to a performance-focused agreement with Alphageek, ensuring a shared commitment to ongoing improvements in their D2C revenue. Together, we are focused on driving month-on-month and year-on-year growth as their brand continues to go from strength to strength.