OVER £2.5M GENERATED
Thursday, October 17, 2024
How we partnered with a global household watch brand to deliver 395M+ impressions, 5M+ clicks, and £2.5M in revenue through a performance-first strategy.
Services Provided
Meta Ads, Marketing Strategy, Organic Social
Key Achievements
- 395M+ paid brand impressions
- 29M+ people reached
- 56M+ video views
- 5M+ clicks generated
- £2.5M+ in revenue profitably generated
- 150k+ organic follower growth
- Successful sell-out launches featuring A-list collaborations
CLIENT OVERVIEW
This client is a globally recognized watch brand renowned for its durable, stylish, and innovative timepieces. Their collections cater to diverse audiences, from adventurers and athletes to trendsetters and watch enthusiasts. With a legacy spanning decades, the brand remains a leader in both functionality and fashion within the global watch industry.
Despite their strong market presence, they sought to scale their paid and organic social performance while maintaining a clear focus on profitability and agility—something not typically seen in larger agency partnerships.
THE CHALLENGE
The client needed a transformative strategy to:
- Maximize performance across Meta Ads, driving measurable ROI.
- Expand organic social growth to engage and grow their loyal audience base.
- Implement an agile approach to capitalize on emerging trends and ensure success across high-profile product launches, including collaborations with A-list talent.
The key challenge was delivering these results at scale while maintaining a clear line of sight on performance metrics and profitability.
RESULTS ACHIEVED
Our partnership delivered exceptional results:
- Over 395 million paid impressions, significantly enhancing brand visibility.
- Reached 29 million+ people across campaigns.
- Generated over 56 million video views and 5 million clicks.
- Delivered £2.5M+ in revenue, profitably generated through a performance-first strategy.
- Grew the client’s organic social following by 150k+ followers.
- Successfully executed multiple sell-out watch launches featuring collaborations with A-list partners.
OUR APPROACH
Overhauling Meta Paid Strategy
We executed a complete transformation of the client’s Meta Ads approach:
- Implemented a brand and performance-first structure to provide clarity on campaign ROI and efficiency.
- Optimized campaigns for both top-of-funnel (awareness) and bottom-of-funnel (conversions) objectives, ensuring profitability while driving long-term growth.
Performance-Focused Reporting & Insights
We established a regular reporting cadence that delivered:
- Year-on-year performance insights to highlight successes and opportunities.
- Actionable recommendations with clear reasoning, enabling the client to remain agile and proactive within their marketing system.
Agile Marketing to Capitalize on Trends
To ensure the client stayed ahead of the curve:
- We implemented a flexible campaign approach that allowed us to jump on emerging trends quickly.
- Developed adaptive ad creatives and organic social processes to maximize engagement during key cultural and brand moments.
SCALABILITY AND FUTURE OUTLOOK
Our partnership has delivered record-breaking results, from sell-out product launches to sustained brand growth across paid and organic channels. By combining a performance-driven strategy with an agile, trend-responsive approach, we have helped the brand solidify its leadership in the global watch market.
The collaboration between Alphageek and the client continues to go from strength to strength, with new opportunities for growth and innovation on the horizon.