NEW BRAND SCALED TO £85K+ REVENUE IN 3 MONTHS

How we helped a new brand launch and scale to consistent £20K+ monthly revenue using a cross-funnel approach.

Services Provided

Meta Ads, Google Ads, Content, Marketing Strategy

Key Achievements

• 4,800+ orders generated within the first three months
• Over 128,000 site sessions driven
• Achieved a 4.77% site conversion rate (top 5% of Shopify sites)
• Early LTV increased to £21, equivalent to 1.5 average purchases per customer

CLIENT OVERVIEW

This client is a new, innovative e-commerce brand focused on delivering high-quality, accessible health and wellness solutions. Known for its bold branding and customer-first ethos, the brand sought to carve out a niche in the competitive direct-to-consumer (D2C) market.

As part of its strategy, the brand partnered with Alphageek to oversee its full launch, including website design, organic and paid strategies, and ongoing customer nurture via email, offers, and bundling strategies.

THE CHALLENGE

Launching a completely new brand comes with unique challenges, including:

1. Building awareness and engagement from scratch.
2. Establishing a high-performing customer acquisition funnel across multiple platforms.
3. Nurturing early adopters to maximize lifetime value (LTV) and encourage repeat purchases.

The client needed a comprehensive strategy to achieve £20K+ months consistently while fostering a loyal community of customers.

RESULTS ACHIEVED

Within three months, our efforts delivered remarkable results:

• Generated £85K+ in revenue with 4,800+ orders.
• Achieved a 4.77% conversion rate, placing the brand in the top 5% of Shopify sites globally.
• Drove 128,000+ site sessions, building a robust customer base.
• Early LTV increased to £21, positioning the brand for sustainable growth.

OUR APPROACH

Comprehensive Cross-Channel Strategy

We executed a full-funnel marketing approach, leveraging multiple channels to drive awareness, acquisition, and retention:

• Organic Social: Built community and engagement on TikTok and Meta to support brand awareness.
• Paid Social: Deployed targeted acquisition campaigns on TikTok and Meta to drive traffic and conversions.
• Google Ads: Captured high-intent traffic with search and shopping campaigns.
• Email Marketing (Klaviyo): Nurtured customers post-purchase with automations and personalized campaigns.
• Influencer Marketing: Amplified reach and credibility with trusted voices in the health and wellness space.

Funnel Optimization for Sustainable Growth

We developed a deep understanding of each platform’s role within the funnel:

• Top-of-Funnel (TOF): Focused on driving awareness and interest through organic social and paid social campaigns.
• Middle-of-Funnel (MOF): Engaged warm audiences with retargeting campaigns and dynamic product ads.
• Bottom-of-Funnel (BOF): Delivered conversion-focused messaging via Google Ads and email campaigns, ensuring profitability and efficiency.

Key metrics were closely monitored and optimized to improve performance across all channels.

SCALABILITY AND FUTURE OUTLOOK

The success of the initial launch laid a strong foundation for the brand’s growth. Highlights include:

• The launch of Helfi, a subscription offering, aimed at increasing customer retention and recurring revenue.
• A record-breaking Black Friday Cyber Monday (BFCM) 2024 performance, solidifying the brand’s position in the market.

Oldsore continues to go from strength to strength, supported by ongoing optimization and a scalable marketing framework.