HELPING REAP BIKES RAISE 134% OF CROWDFUNDING TARGET

How we helped REAP Bikes exceed their Crowdfunding target, generating over £400,000 and hitting 134% of their initial goal.

Services Provided

Meta Ads, Marketing Strategy, Content Creation

Key Achievements

• 500,000+ impressions generated
• 141+ potential investors engaged
• 12,500+ traffic generated to the campaign page

CLIENT OVERVIEW

REAP Bikes is a UK-based performance bike manufacturer renowned for its innovative, carbon-based frames and cutting-edge aerodynamic designs. Designed for serious cyclists, their Vekta and Vulcan models are highly regarded in the global cycling community for their precision engineering, speed, and durability.

To fuel their next phase of growth and innovation, REAP Bikes partnered with Alphageek to spearhead a crowdfunding campaign aimed at raising £300,000 to expand their product offerings and global reach.

THE CHALLENGE

REAP Bikes needed to generate significant momentum in their Crowdfunding campaign to stand out in a competitive investment market. With a target of £300,000, the campaign required two focused paid efforts:

1. Pre-Launch Lead Generation: Building intent and engaging potential investors before the campaign went live.
2. Post-Launch Amplification: Using Meta Ads to sustain traction and drive conversions throughout the campaign.

Both efforts needed to perform well above industry averages to ensure success.

RESULTS ACHIEVED

Our approach helped REAP Bikes surpass their Crowdfunding goal, achieving 134% of their initial target with over £400,000 raised. Key outcomes included:

• Over 500,000 impressions, ensuring strong visibility among high-value audiences.
• 141+ potential investors generated, contributing to the campaign’s rapid success.
• Over 12,500 campaign page visits, driving consistent engagement throughout the raise.

OUR APPROACH

Leveraging Data for Precision Targeting

We utilized REAP Bikes’ existing customer data to create effective lookalike audiences, targeting individuals with the highest likelihood of investing.

Pain-Point-Focused Ad Concepts

Our ad creatives emphasized the performance benefits and cutting-edge design of REAP Bikes, showcasing their innovation to resonate with the cycling and investment communities.

Blended Targeting with AI and Manual Optimizations

We combined AI-driven targeting for reach with manual optimizations to refine top-of-funnel (TOF) campaigns, ensuring both efficiency and scalability.

Retargeting for Maximum Conversions

Engaged users were retargeted multiple times throughout the funnel, reinforcing messaging and maximizing conversion opportunities.

SCALABILITY AND FUTURE OUTLOOK

Following the campaign’s success, REAP Bikes is poised for continued growth. With their Vekta and Vulcan models now available globally, they are actively expanding their product line to include new models currently under development.

This campaign has positioned REAP Bikes for long-term success, enabling them to build on their reputation as leaders in performance cycling innovation.