400% YOY ONLINE REVENUE INCREASE

How we helped a fresh, premium chocolate brand drive a 400% year-on-year online revenue increase.

Services Provided

Meta Ads, Marketing Strategy, Google Ads

Key Achievements

• £450k+ revenue driven via Meta Ads
• 417% average ROAS achieved
• 228,000+ site sessions generated
• 71% new customers generated

CLIENT OVERVIEW

This client is a fast-growing, premium chocolate brand that specializes in fresh, indulgent chocolates made with high-quality ingredients. Their D2C channels are a core part of their business, and they partnered with us to develop a robust paid media system that could drive significant year-on-year revenue growth.

As a brand focused on delivering exceptional taste and quality, their goal was to build a long-term marketing partnership that would deliver measurable, scalable results.

RESULTS ACHIEVED

Through our partnership, we delivered exceptional outcomes:

• A 400% year-on-year increase in online revenue, driven by a strategic mix of Meta and Google campaigns.
• Over £450k in Meta revenue, with a 417% average ROAS achieved across campaigns.
• 228,000+ site sessions generated, building strong momentum for the brand’s D2C growth.

These results included record-breaking Valentine’s Day and Mother’s Day sales periods. Here’s how we made it happen.

OUR APPROACH

Building Full-Funnel Strategies

We conducted a complete overhaul of their Meta Ads account, introducing a comprehensive structure built around top-of-funnel (TOF), middle-of-funnel (MOF), and bottom-of-funnel (BOF) strategies. This included:

• TOF Campaigns: Driving brand awareness and attracting new audiences with creative, scroll-stopping ads.
• MOF Campaigns: Engaging warm leads through personalized messaging to nurture interest.
• BOF Campaigns: Retargeting high-intent users with compelling offers to drive conversions.

Optimized Offers for Acquisition and Retargeting

To balance new customer acquisition with effective retargeting, we introduced:

• Exclusive new customer offers designed to reduce barriers to entry.
• Targeted retargeting campaigns to re-engage previous visitors and convert high-value customers.

Agile Creative Testing and Optimization

To maintain momentum and drive consistent results, we implemented a systematic creative testing process:

• A regular reporting structure ensured collaboration with the client, enabling us to double down on winning creatives quickly.
• Insights from high-performing ads were used to refine strategies and develop fresh creative concepts, keeping campaigns dynamic and effective.

SCALABILITY AND FUTURE OUTLOOK

With these strategies in place, the client not only exceeded their initial targets but also set a new standard for online performance, achieving record-setting sales periods during key seasonal moments like Valentine’s Day and Mother’s Day.

Looking ahead, the brand is poised for continued rapid growth, with ongoing investments in paid media strategy and execution to sustain this upward trajectory.