23% REDUCTION IN CPL, 46% INCREASE IN LEAD VOLUME

How we helped a leading UK ground screw and screw piling company enhance their Google Ads strategy, achieving a 46% increase in lead volume while reducing cost per lead by 23%.

Services Provided

Marketing Strategy, Google Ads

Key Achievements

• Cost per lead reduced by 23%
• Lead volume increased by 46%
• Ad spend increased by 12%, resulting in 1.2 million impressions and 22,000+ interactions

CLIENT OVERVIEW

This client is the UK’s leading ground screw company, specializing in sustainable foundation solutions as an alternative to traditional concrete foundations. They offer a range of services, including the supply and installation of ground screws and screw piles, catering to both commercial and private projects across the UK and internationally. Their commitment to low-carbon foundation solutions positions them as a key player in supporting a net-zero future.

RESULTS ACHIEVED

Our strategic partnership led to significant improvements:

• 23% reduction in cost per lead (CPL), enhancing cost-efficiency in lead acquisition.
• 46% increase in lead volume, expanding the client’s project pipeline.
• 1.2 million ad impressions and 22,000+ interactions, substantially boosting brand visibility and engagement.

OUR APPROACH

Comprehensive Account Overhaul

We conducted a thorough audit of the existing Google Ads account, identifying areas for improvement. Implementing AI-driven campaign structures allowed for better targeting and scalability, ensuring ads reached the most relevant audiences.

Enhanced Negative Keyword Strategy

By refining the negative keyword list, we minimized irrelevant traffic, ensuring that the budget was allocated towards high-intent searches, thereby improving lead quality and reducing CPL.

Optimized Budget Allocation

We reallocated the advertising budget to focus on high-performing campaigns and keywords, ensuring optimal use of resources to maximize return on investment.

SCALABILITY AND FUTURE OUTLOOK

With a robust and scalable Google Ads framework now in place, the client is well-positioned for continued growth. Plans are underway to further increase lead volume by 40% in the coming year through strategic investments in Google Ads and advanced campaign strategies.