RONALDINHO, R9, VINI JR… THE BEAUTIFUL GAME

How we captured some of football’s true greats with a team of four, battling crowds, confusion, and the elements to deliver stunning content and impactful campaigns.

Services Provided

Content Creation, Creative Strategy, Meta Ads

Key Achievements

• 5.5 million people reached via Facebook
• Page engagement increased by 22.7% during the campaign
• 140k ad impressions generated and 50+ high-value sales driven through targeted ads

CLIENT OVERVIEW

This client is a UK-based health supplement brand with a global presence, known for promoting cutting-edge wellness products. They partnered with “The Beautiful Game,” a US-based football event that brought together some of the sport’s most legendary names, including Ronaldinho, Ronaldo Nazário (R9), and Vinícius Júnior. The event attracted over 1 million viewers, both live and online.

The client, as the event’s media partner, needed a comprehensive content and advertising strategy to leverage this high-profile opportunity. That’s where we came in.

RESULTS ACHIEVED

Our efforts produced outstanding results:

• Reaching 5.5 million people on Facebook, significantly increasing the client’s brand visibility.
• Boosting overall page engagement by 22.7% during the campaign.
• Generating 140,000 impressions through targeted Meta ads and driving over 50 high-value sales.

Here’s how we made it happen.

OUR APPROACH

Comprehensive Event Coverage

We deployed a team of four experienced videographers to capture every moment of the event, ensuring full content coverage:

• Pre-Event Activation Zones: Showcasing fan interactions and brand activations to build excitement.
• Event Filming: From the electric stadium atmosphere to exclusive access inside the team bus, we created dynamic, engaging content.
• Post-Event Hero Videos: High-definition highlights and social-first content tailored to maximize engagement and shareability.

Leveraging Real-Time Advertising

Backed by our team in the UK, we implemented a hyper-focused Meta advertising strategy:

• Targeting the Stadium Audience: Ads were served directly to fans attending the event, amplifying brand exposure on-site.
• On-Day Social Stories: Live coverage and updates on Instagram and Facebook kept audiences engaged in real-time, driving excitement and engagement.

Innovative Equipment for Maximum Coverage

To ensure social-first and HD content that resonated across platforms, we used a variety of camera equipment. This approach allowed us to deliver premium hero assets alongside snappy, mobile-friendly clips optimized for social media.

SCALABILITY AND FUTURE OUTLOOK

This comprehensive strategy has set the benchmark for the client’s future campaigns. The content and advertising approach developed during this event have been incorporated into their ongoing strategies.

What’s next? Keep an eye out for this brand at this year’s event, which will feature none other than Lionel Messi, as they continue to raise the bar for creative excellence.