£1M+ IN EMAIL REVENUE DRIVEN

How we helped a UK health supplements company overhaul their email strategy and generate an additional £1M in revenue.

Services Provided

Email Marketing, Marketing Strategy

Key Achievements

• £1.03M in email-driven revenue
• 12,895 new subscribers added to the email list
• Average Order Value (AOV) increased to $380 (from $119, a 320%+ improvement)
• Revenue per recipient increased to $0.45 (from $0.11, a 410%+ improvement)
• Open rate improved to 49.2% (from 39.4%)
• Click-through rate (CTR) increased to 5.78% (from 2.88%)

CLIENT OVERVIEW

This client is a globally recognized British health supplements brand dedicated to promoting longevity and vitality. Known for their science-backed approach, the brand has built a loyal following of health-conscious consumers.

Despite their success in other marketing channels, the client’s email strategy was underperforming, leaving significant revenue potential untapped. They partnered with Alphageek to transform their email marketing funnel and drive measurable results.

THE CHALLENGE

The client needed a complete overhaul of their email marketing strategy, including:

1. Building out a full email funnel with comprehensive flows and newsletters.
2. Increasing engagement metrics, such as open rates, click-through rates, and revenue per recipient.
3. Driving higher average order values (AOV) through targeted messaging and cross-sell opportunities.

RESULTS ACHIEVED

Our efforts delivered exceptional results:

• £1.03M in additional email-driven revenue through optimized flows and campaigns.
• 12,895 new subscribers added to the email list, significantly expanding the client’s audience base.
• Revenue per recipient surged to $0.45 (up from $0.11).
• AOV soared to $380 (from $119), representing a 320%+ improvement.
• Open rates and CTRs saw dramatic increases, reaching 49.2% (up from 39.4%) and 5.78% (up from 2.88%), respectively.

OUR APPROACH

Complete Email Flow Build-Out

We designed and implemented comprehensive email flows, tailored to guide customers through every stage of their journey:

• Post-Purchase Cross-Sell Flows: Maximized customer lifetime value (LTV) by introducing complementary products after purchase.
• Educational Content: Highlighted the benefits of the client’s products to build trust, drive engagement, and encourage repeat purchases.

Data-Driven Campaign Strategy

A split-testing schedule ensured the long-term sustainability of revenue growth by continuously optimizing key elements such as subject lines, creative content, and send times.

Leveraging Education for Engagement

Educational content played a pivotal role in improving click and open rates while driving substantial increases in revenue per recipient and AOV. This strategy resonated with the client’s audience, boosting both engagement and conversion metrics.

SCALABILITY AND FUTURE OUTLOOK

The success of this strategy has positioned email marketing as a cornerstone of the client’s overall revenue strategy. The approach has continued to deliver consistent year-on-year revenue growth and was instrumental in the client’s record-breaking Black Friday performance.

With ongoing optimization and expansion, the client is leveraging their email marketing strategy to sustain long-term growth and customer engagement.