£1.07M CROWDCUBE RAISE

How we helped Flowbio surpass its crowdfunding target, raising £1.07M and shattering expectations.

Services Provided

Meta Ads, Marketing Strategy, Crowdfund Marketing Strategy

Key Achievements

• Over 180,000 campaign impressions
• CTR 400% above industry average
• CPC 300% cheaper than industry average
• Over 100 investor pledges generated

CLIENT OVERVIEW

Flowbio is a pioneering health-tech brand that has developed the world’s most accurate hydration sensor, the Flowbio S1. This cutting-edge device is designed for athletes and fitness enthusiasts and integrates seamlessly with leading platforms like Garmin, Zwift, and Polar to provide real-time hydration insights.

Seeking to secure funding to bring its innovative product to market, Flowbio set out to raise £850,000 via a Crowdcube campaign, with plans to scale its operations and launch the S1 model globally.

THE CHALLENGE

Flowbio needed to surpass its £850,000 crowdfunding target to launch its flagship product successfully. The campaign required a dual-phase marketing approach:

1. Pre-Raise Lead Generation: Build investor interest and intent before the campaign went live.
2. Raise Awareness & Conversion Driving: Amplify awareness, capitalize on intent, and convert engaged audiences into pledges once the raise began.

Alphageek was tasked with designing and executing a high-impact paid strategy to meet these goals efficiently.

RESULTS ACHIEVED

Our tailored strategy helped Flowbio exceed its initial goal, raising £1.07M. Along the way, we achieved:

• 180,000+ impressions through targeted Meta campaigns.
• A CTR 400% above industry average and CPC 300% lower than industry average, ensuring cost-effective reach and engagement.
• Over 100 investor pledges generated, contributing directly to the campaign’s success.

OUR APPROACH

Leveraging Customer Data for High-Quality Audiences

We used Flowbio’s existing customer data to create highly effective lookalike audiences, targeting users with the highest likelihood of investing.

Developing Pain-Point-Focused Ad Concepts

Our ad creatives centered on messaging that addressed key pain points for prospective investors, emphasizing the S1’s market potential and Flowbio’s innovation in health-tech.

Blended Targeting with AI and Manual Optimizations

We combined AI-driven audience targeting with manual optimizations to refine TOF campaigns. This allowed us to maximize awareness while maintaining precise control over audience segments.

Retargeting to Maximize Conversion Opportunities

By retargeting engaged users multiple times throughout the funnel, we ensured consistent messaging and capitalized on every opportunity to drive pledges.

SCALABILITY AND FUTURE OUTLOOK

The success of Flowbio’s crowdfunding campaign not only surpassed the funding target but also paved the way for the launch of the Flowbio S1. The device is now poised to revolutionize hydration tracking for athletes, with compatibility across leading platforms like Garmin, Zwift, and Polar.

Flowbio’s strong start, driven by the results of this campaign, positions the brand for long-term growth and continued success in the health-tech market.