328 HIGH-VALUE LEADS FOR PREMIUM BRICK SUPPLIER

How we helped a leading UK brick supplier generate 328 premium leads with a strategic PPC campaign.

Services Provided

• Google Ads (PPC)

Key Achievements

• 328 total leads generated in Q4 2024
• £2,600 total ad spend, achieving a highly efficient CPL
• Average cost per lead (CPL): £7.92
• Lead value range: £10,000 – £250,000+

CLIENT OVERVIEW

This client is a premium UK brick supplier renowned for offering high-end construction materials to architects, developers, and builders. Their products cater to affluent urban markets where quality and aesthetics are top priorities.

Despite economic uncertainties in Q4 2024, the client needed to sustain and grow their lead acquisition while keeping marketing spend efficient. They partnered with us to develop a targeted PPC strategy that would generate high-value leads at a cost-effective rate.

IMPACT DELIVERED

Through a meticulously crafted PPC campaign, we delivered outstanding results:

• 328 premium leads in just three months.
• An impressive CPL of £7.92, ensuring cost-efficient lead generation.
• Leads with potential project values ranging from £10,000 to £250,000+.

Here’s how we made it happen.

OUR APPROACH

Targeted Geographic Focus

• Focused on affluent UK cities and regions with consistent demand for premium construction materials.
• Ensured ads reached an audience with the budget and intent to invest in high-quality bricks.

Keyword Optimisation

• Conducted in-depth keyword research to identify niche, high-intent search terms specific to premium brick solutions.
• Prioritised low-competition, high-conversion keywords to maximise ad relevance and efficiency.

Compelling Ad Creative

• Developed persuasive ad copy and visuals showcasing the client’s unique product quality and aesthetic appeal.
• Crafted tailored messaging that resonated with architects, developers, and high-end builders.

Continuous Performance Monitoring

• Implemented real-time data analysis to track and optimise campaign performance.
• Made dynamic adjustments to bids, keywords, and placements to maintain high efficiency.

Client Collaboration & Feedback

• Maintained open communication with the client to assess lead quality and refine targeting.
• Used client feedback to adjust ad content and improve conversion rates in real time.

LOOKING AHEAD

With a highly successful PPC model in place, the client is now scaling their campaigns to expand into new regions and product lines.

Next, we are exploring multi-channel expansion into Meta Ads and LinkedIn to increase brand visibility among premium construction professionals. With data-driven refinements, the client is positioned for continued growth in an evolving market.