114% OF TARGET RAISE ACHIEVED

How we helped a leading UK doughnut maker raise £458,533 through a successful Crowdfunding campaign.

Services Provided

Meta Ads, Marketing Strategy, Email Marketing, Google Pay Per Click, Content Creation

Key Achievements

• Total Amount Raised: £458,533 (114% of target)
• Total Donors: 777 (avg. donation £590)
• Avg. CPC: £0.04
• Avg. CTR: 6.25%

CLIENT OVERVIEW

This client is a premium doughnut maker based in the UK, known for its handcrafted, gourmet doughnuts made with high-quality ingredients. Over the years, the brand has gained a loyal following through its innovative flavors, vibrant branding, and focus on delivering exceptional customer experiences both online and in-store.

Looking to expand its production capacity and open multiple new store locations, the client turned to Crowdfunding to raise £400,000 as part of its next growth phase.

THE CHALLENGE

The goal was to raise £400,000 through a Crowdcube campaign, leveraging paid media, email marketing, and content to engage their loyal customer base while attracting new investors. Success would require not just hitting the financial target but also involving a higher-than-average number of donors to reflect the community support behind the brand.

RESULTS ACHIEVED

With Alphageek’s support, the campaign exceeded its target, raising £458,533 (114% of goal). Other key results included:

• 777 donors contributing to the campaign, significantly higher than the average Crowdcube campaign.
• A £0.04 CPC and 6.25% CTR, showcasing efficient and engaging ad performance.
• An average donation of £590, reflecting the campaign’s success in attracting high-value supporters.

OUR APPROACH

Lead Generation and Traffic Campaigns

We launched targeted lead generation and traffic campaigns on Meta Ads and Google Ads before and during the Crowdfunding campaign to build awareness and interest among key audiences.

Comprehensive Email Marketing Campaign

Our email marketing efforts focused on warming up interested parties, re-engaging the brand’s wider mailing list, and driving sign-ups. This created a strong foundation of investor intent ahead of the Crowdfunding launch.

Leveraging Community Engagement

Extensive paid promotion successfully activated the brand’s loyal customer base and wider community, resulting in a higher-than-average number of donors for a Crowdcube campaign.

Content-Driven Awareness

High-quality content was developed to convey the brand’s story, mission, and growth vision, ensuring alignment with potential investors’ values and interests.

SCALABILITY AND FUTURE OUTLOOK

The success of this Crowdfunding campaign enabled the brand to expand its production facility and open multiple new store locations. This milestone marked a critical step in the company’s growth journey, positioning it for continued success as it enters its next phase of expansion.