
3X DAILY REVENUE GROWTH IN 6 MONTHS
Tuesday, June 17, 2025
How we built a performance-ready Meta funnel that tripled daily revenue and unlocked scalable, profitable growth.
Services Used:
Meta Ads, Funnel Architecture, Creative Strategy
Key Stats (6-month period):
- Daily revenue scaled from $7k to $21k+
- $150k monthly Meta spend now managed profitably
- Over $650,000 in incremental revenue generated
- Stable CPC, CTR, and CPM maintained during scaling
Client Background:
A global health supplement brand with strong product-market fit and steady baseline revenue came to Alphageek seeking their next stage of growth. While their offering was resonating with consumers, they lacked the performance marketing infrastructure required to scale their D2C channel. Without a systemised acquisition strategy, they couldn’t unlock Meta’s full potential.
Challenges or Goals:
Despite consistent $7k/day revenue, the brand’s Meta account lacked the foundational elements required to scale. Specifically:
- No segmentation by funnel stage
- No creative testing environment
- No strategy focused on systematic new customer acquisition
- No structural clarity to support scalable media investment
The goal: build a full-funnel Meta system from scratch that could scale efficiently, convert new audiences profitably, and bring stability and predictability to growth.
Strategies / Execution Details:
✅ Funnel Architecture Built for Scale:
- ToF brand campaigns launched to prioritise recall, reach, and relevance
- ASC+ campaigns rolled out for scalable new customer acquisition
- Dynamic Product Ads (DPA) deployed for efficient retargeting
✅ Creative Strategy Anchored in Performance:
- Leveraged top-performing organic content from the brand’s library
- Supplemented with Alphageek-produced static assets tailored to Meta best practices
- Focused creative around core value props and pain-point messaging
✅ Multi-Funnel Structure for Scale & Control:
- Evolved from a single funnel into three product-specific Meta funnels
- Each funnel given dedicated budget, creative stream, and retargeting logic
- Built-in testing cadence enabled constant creative refresh without disruption
✅ Performance Tracking & Budget Optimisation:
- Weekly reporting to monitor KPIs at funnel, product, and audience level
- CPC, CPM, and CTR stability maintained to protect efficiency while scaling
Scalability / Future Outlook:
In just six months, Alphageek tripled the client’s daily revenue from $7,000 to over $21,000, while maintaining core efficiency metrics. We now profitably manage $150,000+ per month in Meta ad spend across three structured, high-performing funnels.
Having delivered over $650,000 in incremental revenue, Alphageek is now this brand’s top-performing agency. With new creative streams and geo-expansion opportunities underway, the roadmap is clear: scale Meta spend to $250k/month while protecting return.