£265K REVENUE TURNAROUND IN 6 WEEKS

How we rebuilt a global health supplement brand’s Meta ad account—cutting spend, unlocking scale, and generating £265,000 in additional revenue.

Services Used:

Meta Ads, Funnel Rebuild, Creative Strategy, Commercial Analytics

Key Stats (6-week period):

• £75,000 less spend vs. previous period

• £265,000 increase in revenue

• Average daily revenue up £15,000 month-on-month

• CPA reduced by 63%

• ROAS significantly improved (doubling previous period)

• Orders increased by 120%

(Please note: CPA confirmed from your data, not the previously cited 73% figure)

Client Background:

This global health supplement brand sells premium, science-backed products direct-to-consumer via its online store. With an established customer base and strong returning user numbers, the brand had hit a revenue ceiling and was unable to scale effectively through paid social—despite already investing heavily in Meta advertising.

Challenges or Goals:

The brand’s existing Meta ad account structure was fundamentally flawed. It lacked alignment with Meta’s evolving best practices and was riddled with:

• Bloated, over-engineered campaign structures

• No clear new customer acquisition strategy

• Misaligned audience segmentation (e.g. acquisition ads served to existing customers)

• Ineffective creative and no systemised testing

• Stale content and skyrocketing CPMs (often exceeding £100)

The goal was clear: strip back inefficiencies, rebuild the account from scratch, and establish a commercially viable system for scale.

Strategies / Execution Details:

We executed a full-funnel overhaul across account structure, creative, and commercial operations:

✅ Simplified Campaign Structure:

• 1x ASC+ per core product

• Dedicated MoF/BoF consolidation

• Always-on creative testing environment

• New Top-of-Funnel (ToF) brand campaign launched

✅ New Customer Visibility:

• Excluded existing customers from acquisition campaigns

• Aligned tracking and attribution to show true CAC

✅ Creative Overhaul:

• Rolled out pain-point-driven creative and UGC formats

• Refreshed stale content to improve click-throughs and drop CPMs

✅ Performance Seeding:

• ToF campaigns used to drop CPMs and feed cold audience learnings into Meta’s algorithm

✅ Commercial Scaling Tracker:

• Built a daily spend, revenue, and MER dashboard

• Enabled real-time budget decisions based on profit thresholds

Scalability / Future Outlook:

Within just six weeks, the brand achieved a £265,000 revenue swing while spending £75,000 less than the previous period.

Now operating from a fully rebuilt and performance-aligned structure, the brand is entering a new growth phase. With daily revenue already up £15,000 month-on-month, Alphageek is leading ongoing scaling efforts—with the next wave of creative testing, international expansion, and product launches in motion.